Humans have always liked pictures. We’ve liked pictures since we drew them on the walls of caves by campfire light, since we’ve learned to place paint on canvas, and since we figured out how to capture light through a lens.
Just as images themselves have changed over time, so have our feelings toward them. Think about the past when people would pick up actual physical newspapers (gasp!) and read through long articles or columns. While this practice hasn’t completely died out today, we are far more likely to read multiple shorter articles highlighted with images, color, and media than we are to dive into a single long, dense block of text.
In short, our brains are learning to prefer to communicate and to be communicated with in visual ways. That includes your customers’ and audience’s brains! Images are one of the most important ways that you can quickly and potently tell your brand’s story to your customers.
But more than that, your audience isn’t just expecting visuals. They’re expecting high quality visuals – images and pictures that are rich, interesting, and varied. By investing in professionally branded imagery, you tell your customers that you care about the way you are communicating with them.
We work with each individual entrepreneur to discover what the heart of their brand’s story is and how we can capture and present it in a way that is unique and exciting. No two business owners are the same. That’s why we utilize our consultation to learn how we can leverage your power and passion to create images that tell your brand’s story.