When Should You Update Your Personal Brand?

Your brand is meant to build recognition and loyalty among your customers, clients, and colleagues. Managing your professional reputation – your brand – is a task that requires continuity and consistency. That being said, refreshing or updating your brand can help revitalize your business.

 

Benefits of Rebranding

The entrepreneur who chooses to keep their brand updated is catering to a fast-paced world that is increasingly interested in knowing the “face” behind the companies and organizations in their communities. Consistency fosters recognition, but refurbishing your brand can draw in new customers while stirring the interest of past ones.

 

Woman laughing in chair

 

Knowing When to Rebrand

Elizabeth Dexter-Wilson, a career coach and professional development consultant, describes “Four Signs It’s Time To Update Your Brand.” When:

  1. You no longer have a clear view of your voice or purpose as a brand,
  2. You’ve lost touch with your community or are working within a new one,
  3. Aren’t working with the same passion as you used to, or
  4. Feel like you haven’t challenged yourself or tried something new in a while,

It may be time to change up some aspects of your branding and marketing plan.


Of course, nothing revitalizes a brand like fresh images and exciting visuals. Call 303-912-3149, email tricia@turpenoff.com, or visit turpenoff.com today to schedule your free consultation, and let’s get working on taking your brand to the next level.