by Tricia Turpenoff | Jul 19, 2017 | Communication, Social Media, Technology, Tips
You type dozens of queries into a search bar every day. But when was the last time you actually clicked over to the second page of search results? The internet has conditioned us to search and scan for information rapidly and efficiently. If we can’t quickly find the...
by Tricia Turpenoff | May 10, 2017 | Communication, Personal Branding, Social Media, Technology, Tips
When a user searches for something on the internet, the search engine they are using, be it Google, Yahoo, Bing, or something else, uses a series of algorithms to find and display the information and websites that it deems most relevant to the search. SEO, or “Search...
by Tricia Turpenoff | Mar 29, 2017 | Personal Branding, Social Media
We all know that having a website that immediately catches the eye of the viewer is of the utmost importance. Drawing your customers in with visuals, colors, and videos engages them and persuades them that you are their best option. But what about written content?...
by Tricia Turpenoff | Mar 15, 2017 | Photography
“First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.” – Elliott Abrams Just like you size up strangers when you first meet them, your customers will be forming important first impressions of your business...
by Tricia Turpenoff | Mar 8, 2017 | Photography
Creating a fruitful brand is a tall order. While a robust and professional personal brand is key to experiencing success as an entrepreneur, designing and establishing one is a complex process that can seem overwhelming at times. The techniques we employ that help us...
