by Tricia Turpenoff | Apr 17, 2019 | Photography
Fear is a primal feeling – shaky hands, pumping heart, racing thoughts. When you are in charge of your own brand or business, fear can creep up at any time, whether you’re meeting with a potential client, articulating your value, or planning for your...
by Tricia Turpenoff | Mar 17, 2019 | Brand, Business, Communication, Personal Branding, Photography
There are some clear actions you can take THIS WEEK in order to start increasing your company or brand’s profits. Linda Orr is a professor of marketing at the University of Akron, and she has some great advice on finding your target audience and truly appealing to and...
by Tricia Turpenoff | Feb 27, 2019 | Brand, Branded Images, Business, Communication, Design, Personal Branding, Social Media, Technology, Tips
Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple. Your...
by Tricia Turpenoff | Aug 1, 2018 | Brand, Branded Images, Business, Communication, Personal Branding, Tips
It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them during a time of increasing product diversity, they’d have to find a way to stand out. Fast forward to today, and “branding” is one of the hottest...
by Tricia Turpenoff | Jun 27, 2018 | Branded Images, Communication, Networking, Personal Branding, Photography, Social Media, Tips
Your brand is meant to build recognition and loyalty among your customers, clients, and colleagues. Managing your professional reputation – your brand – is a task that requires continuity and consistency. That being said, refreshing or updating your brand...
