by Tricia Turpenoff | Mar 17, 2019 | Brand, Business, Communication, Personal Branding, Photography
There are some clear actions you can take THIS WEEK in order to start increasing your company or brand’s profits. Linda Orr is a professor of marketing at the University of Akron, and she has some great advice on finding your target audience and truly appealing to and...
by Tricia Turpenoff | Jan 23, 2019 | Brand, Branded Images, Business, Communication, Journal, Networking, Personal Branding, Social Media
Being the driving force behind advertising and marketing for your brand is one of the most empowering parts of being an entrepreneur. Nevertheless, having an outside source write about your business can be helpful. Not only do you get the opportunity to gain...
by Tricia Turpenoff | Aug 1, 2018 | Brand, Branded Images, Business, Communication, Personal Branding, Tips
It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them during a time of increasing product diversity, they’d have to find a way to stand out. Fast forward to today, and “branding” is one of the hottest...
by Tricia Turpenoff | Jul 24, 2018 | Branded Images, Personal Branding
What differentiates all of us? I’ve been chewing on this for quite a while. What makes each business owner, different? I’ve been guilty of lumping people into groups. Someone says they’re in social media and we think social media is social media, right? Wrong! It’s...
by Tricia Turpenoff | Jul 18, 2018 | Photography
Today’s brands exist just as much in the digital world as they do in the real one. Managing, tracking, and upkeeping your online presence through social media can seem like a never-ending game of usernames, passwords, login screens, and content creation. With so many...
