by Tricia Turpenoff | Apr 7, 2020 | Brand, Branded Images, Business, Communication, Networking, Overcoming Fear, Personal Branding, Social Media, Tips
We’ve all heard of influencers – online personalities that have massive followings, hundreds of posts, and partnerships with sponsors. We’re here to tell you that there’s more to being an online influencer than having hundreds of fans and getting free products....
by Tricia Turpenoff | May 22, 2019 | Brand, Branded Images, Business, Journal, Overcoming Fear, Personal Branding, Photography, Social Media
As a photographer, I try to recognize the beauty in all images. And even though it can sometimes be hard, that even includes images of myself! A couple of weeks ago, as I was scrolling through Facebook, I happened to glance at my profile picture. It was a picture I...
by Tricia Turpenoff | Mar 17, 2019 | Brand, Business, Communication, Personal Branding, Photography
There are some clear actions you can take THIS WEEK in order to start increasing your company or brand’s profits. Linda Orr is a professor of marketing at the University of Akron, and she has some great advice on finding your target audience and truly appealing to and...
by Tricia Turpenoff | Feb 27, 2019 | Brand, Branded Images, Business, Communication, Design, Personal Branding, Social Media, Technology, Tips
Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple. Your...
by Tricia Turpenoff | Jan 23, 2019 | Brand, Branded Images, Business, Communication, Journal, Networking, Personal Branding, Social Media
Being the driving force behind advertising and marketing for your brand is one of the most empowering parts of being an entrepreneur. Nevertheless, having an outside source write about your business can be helpful. Not only do you get the opportunity to gain...
