Penning articles for an established blog is difficult enough, but the task becomes even more daunting when you lack a foundation to work from. That is why so many small businesses postpone developing their blog.

Blogging is one of the most important things you can do as a small business to build your online presence, identity, and reputation. Blogs can be updated more frequently and more easily than the more static content of your website. This is important because, according to the rules of SEO, when search engines such as Yahoo, Bing, or Google see that your site is putting out new content frequently, it is more likely to be listed at the top of search results. As a result, your site and business gain more exposure from clients and customers searching for your products and services.

Furthermore, because blogs can be updated so frequently, they give you the opportunity to put out information, stories, and opinions that are relevant to whatever is happening in the world at the time. Posting to your blog regularly shows your customers that you are not only up to date with current events, but that you are dedicated to providing them with content that they will find relevant, useful, and interesting.

However, knowing that a solid blog is necessary doesn’t make the task of actually starting one any less intimidating. Writing for Entrepreneur, Kim Garst, Founder and CEO of Boom! Social describes five simple steps that every entrepreneur can take to quickly start their business blog today. From deciding on a platform to creating your first post, Garst has many useful tips on how to tackle establishing a blog in stride.


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