Without us even consciously realizing it, colors impact the way that we think and feel at any given time. When it comes to branding, the colors that you choose can send important messages to your customers without you having to say a word. Because of this, it’s important to understand the different connotations that each brand color you choose carries.

To learn all of the ins and outs of color theory and color psychology, we recommend checking out this article. For starters, we’ve put together an analysis of Turpenoff Photography’s own brand colors to illustrate the messages that chosen hues have the potential to communicate.

Turpenoff Photography’s brand colors are pink, black, grey, and white.


Pink brings to mind feelings of compassion and comfort. It is a color representative of caring, understanding, and sensitivity.

Why did we choose pink? Our focus is on making you feel comfortable in front of the camera. Our understanding about who you are and what you are looking for is what allows us to capture you in the perfect way.


Black symbolizes professionalism, control, and sophistication. It’s a color that stands out and clearly communicates information.

Why did we choose black? – Knowing we have control and knowledge of the camera and the session helps you relax in front of the lens. Our ability to communicate clearly during your consultation ensures that we have all of the information we need to successfully capture what makes you, your brand, and your business unique.

Grey is a neutral color that appears steadfast and solid. It evokes a feeling of calmness, relief, and security. Grey can also be seen as clean an energizing.

Why did we choose grey? – Providing a calm yet energizing environment in which to capture your photographs is one of the ways that we ensure that you shine in your images.

White is a color representing openness, creation, and possibility. It is refreshing and simplistic, providing a space where ideas can be created and formed.

Why did we choose white? – As an art, photography is about taking an idea and finding the perfect way to represent it. For us, these ideas come from you and your business, and our job asks us to create an image of you that perfectly balances and represents your motivations, services, and personal brand.


Interested in how you can use color psychology to attract and communicate with your customers? Visit coschedule.com to learn more about color psychology, color theory, and other branding insights.