Close your eyes and think about your business. What do you see? Customers streaming through the door? Productive meetings with clients? A full calendar? For entrepreneurs, these are the images that come to mind when we think about ourselves and our businesses in situations ringing of success.

On the backs of passion and motivation, it is an admirable fault that, at times, we overlook the fact that the first step to ensuring we are bringing in business is hanging the sign over our door. For modern entrepreneurs, your marketing strategy is that sign. How you market will tell your customers who you are, where you are, what you offer, and why they should choose you.

In today’s world, however, your patrons want to see more than just your logo, your business statement, and your brand colors. No doubt, these aspects of a marketing strategy are important, but increasingly, consumers want to know who they are working with. They’re interested in your company, but more than that, they’re interested in the face behind your company.

That’s where personal branding comes into play. Your goal is to present yourself in a way that strongly ties you to your business, your motivations, your goals, and your priorities. When you successfully communicate this to your customers, they can see themselves hiring you, working with you, and trusting you.

One of the most important aspects of creating your personal brand is using images that capture you in a way that is clean, bright, and unique. Your images should communicate not only who you are as a person, but what your customers can expect from your business. Because the images you use will say so much about you and your business, your demands of them should be high.

Hiring a professional can help to ensure that the images you use to represent yourself truly capture what you want. Marketing and personal branding are investments you make in your business to ensure that you are visible, attractive, and desirable to customers. Setting aside money to devote to your marketing and branding plan is no less important than setting aside money to pay rent, pay yourself, and write your employees’ paychecks.


Investing in your personal branding ensures successful marketing.

Successful marketing ensures visibility.

And visibility translates directly into profits.

For more information on how Turpenoff Photography can help with your personal branding and marketing needs, visit, email, or call 303-912-3149.