Networking events are some of the most useful opportunities we have as business owners. They give us the chance to meet, learn from, and collaborate with others. However, while introducing ourselves at the beginning of an email has become second-nature to most of us at this point, networking events ask us to do something a little more challenging: initiate face-to-face conversations with strangers that we’ve never met before and that we have a strong incentive to impress.

The task seems daunting. So daunting, in fact, that it convinces many entrepreneurs not to attend networking events at all. Yet, it’s been proved time and time again that face-to-face interactions provide the highest quality of communication. So, if you want to build those lasting relationships and connections, it’s in your best interest to learn how to confidently introduce yourself to others at these events.

So just how does one go about doing that? There’s much more to making a good impression than a firm handshake and warm smile. In her article “5 Ways to Make a Brilliant First Impression,” Sally Hogshead outlines five surefire methods to nail the first 60 seconds of any conversation.

To read the full article, click here.