Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple.
Your logo is the main symbol or icon that your customers or clients will attach to your brand. Through its shape, color, and text, it encapsulates the main ideas and emotions you want others to associate with your products or services. They may appear small and simple, but logos must carry the weight of your brand’s identity and persona.
So how do you go about crafting a logo? Do you dive in and tackle it yourself, or do you partner with a designer? While everyone has different levels of ability and knowledge when it comes to design and creative software, we personally always prefer to err on the side of working with a professional, especially when it comes to something as important as your business and others’ perceptions of it.
However, even if you work with a professional graphic designer, you will still have a strong influence on the final product. Before you can begin having conversations about logo design – either with yourself or someone else – there are a few things you need to consider. Everything from the typography to the adaptability of the icon needs to be taken into account.
If you’re designing a logo for the first time, or if you’re ready to give your brand’s logo an update, digital marketing and tech entrepreneur Allison Lewis has some great advice. We encourage you to check out her article here, and have fun discovering how your logo can be an asset to your brand!