Developing Your Personal Brand’s Logo

We see dozens of logos every single day. We come across them so frequently, in fact, that there are now games designed around how well you can recognize brands from only their logos.

Logos are an important visual element of any business or brand. A solid logo allows for instant brand recognition and should bring to mind the values, goals, and identity of the business or brand it represents. For example, the Nike Swoosh is easily recognizable and brings to mind notions of performance, excellence, athleticism, and competition.


Two logos

Photo from Company Folders


However, logos aren’t just useful for businesses and large brands. Your own personal brand can benefit from a logo as well. Having a concise visual representation of your personal brand can distinguish you from other professionals by giving employers, colleagues, customers, and clients something sensory to remember about you and your brand beyond simply your name.


four logos

Photo from Company Folders


Of course, as with most things, it’s best to hire a professional to help design and create your logo. They have the knowledge, experience, and tools required to create something that looks professional and truly stands out. That being said, it can be helpful to go into a consultation with a branding specialist or logo designer with some ideas in mind.


two logos

Photo from Company Folders


Even if you don’t think of yourself as artistic or design-savvy, there are some easy ways to start making some of the first decisions about what direction you want to take your logo. We recommend checking out this article from Company Folder’s blog that describes different ways to think about style, color, and incorporating your name. While this article was written for designers, it still has some great tips for those who are just looking to brainstorm and explore.

What are your best tips for creating and deciding on a logo for your personal brand? Let us know in the comments!