If you can’t tell by how much we write about it, we’re big fans of the role color plays in your branding and marketing. Whether you’re designing your brand in its entirety, organizing a specific campaign or event, or crafting promotional materials, choosing colors that are cohesive, appealing, and that demonstrate and reflect your brand is extremely important.
Color can set a mood and communicate something about the environment or “feel” of your business or personal brand. In fact, some brands (think Google or T-Mobile) are almost recognizable just by their colors alone.
Because color is so influential, choosing the right set of shades and hues to represent yourself or your business becomes an important decision! Thankfully, there are many color exploration tools out there that can help you learn about and experiment with colors to find a combination that is perfect!
Some of our favorite color tools are offered through Canva, an extremely intuitive and user-friendly online design tool that is perfect for anyone looking to try their hand at graphic design. Our favorite is the Color Combination Tool. Have a mood or atmosphere in mind but aren’t sure exactly which colors correspond to it? This tool allows you to enter a color, keyword, or mood and pulls up countless unique color combinations and palettes you can check out. The “explore colors” element of the tool is especially useful if you are looking to understand the connotations of and uses for various colors.
If you’re into design, it’s easy to get sucked into this tool for hours without even realizing it. But, if you’re just looking for some inspiration or an easy place to learn the basics of color theory, we still recommend checking it out! Sometimes, the perfect color is all it takes to start brainstorming or refreshing your brand.