by Tricia Turpenoff | Feb 27, 2019 | Brand, Branded Images, Business, Communication, Design, Personal Branding, Social Media, Technology, Tips
Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple. Your...
by Tricia Turpenoff | Mar 7, 2018 | Communication, Design, Personal Branding, Technology
If you can’t tell by how much we write about it, we’re big fans of the role color plays in your branding and marketing. Whether you’re designing your brand in its entirety, organizing a specific campaign or event, or crafting promotional materials, choosing colors...
by Tricia Turpenoff | Oct 4, 2017 | Communication, Personal Branding, Photography, Social Media, Technology, Tips
We see dozens of logos every single day. We come across them so frequently, in fact, that there are now games designed around how well you can recognize brands from only their logos. Logos are an important visual element of any business or brand. A solid logo allows...
by Tricia Turpenoff | Jul 19, 2017 | Communication, Social Media, Technology, Tips
You type dozens of queries into a search bar every day. But when was the last time you actually clicked over to the second page of search results? The internet has conditioned us to search and scan for information rapidly and efficiently. If we can’t quickly find the...
by Tricia Turpenoff | May 31, 2017 | Communication, Personal Branding, Social Media, Technology, Tips
Penning articles for an established blog is difficult enough, but the task becomes even more daunting when you lack a foundation to work from. That is why so many small businesses postpone developing their blog. Blogging is one of the most important things you...
by Tricia Turpenoff | May 10, 2017 | Communication, Personal Branding, Social Media, Technology, Tips
When a user searches for something on the internet, the search engine they are using, be it Google, Yahoo, Bing, or something else, uses a series of algorithms to find and display the information and websites that it deems most relevant to the search. SEO, or “Search...
