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What Today’s Customers Want in a Brand

It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them…

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5 Common Challenges Entrepreneurs Face

Owning and running your own business is one of the most rewarding, albeit the most challenging, experiences one can have. Entrepreneurs…

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When Should You Update Your Personal Brand?

Your brand is meant to build recognition and loyalty among your customers, clients, and colleagues. Managing your professional reputation – your…

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Choosing Your Branded Imagery

It’s plastered on billboards, it’s painted on buildings, it’s being shouted from the rooftops…pretty much everybody knows by this point that…

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“The Evolution of Personal Branding”

“Personal branding” may seem like a buzzword, but in reality, it has been around forever. As Melonie Dodaro, CEO of Top Dog…

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5 Reasons It’s Okay To Switch Careers

It seems like our whole lives, we are prepared for and focused on finding our specific career path – the one…

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