by Tricia Turpenoff | Apr 7, 2020 | Brand, Branded Images, Business, Communication, Networking, Overcoming Fear, Personal Branding, Social Media, Tips
We’ve all heard of influencers – online personalities that have massive followings, hundreds of posts, and partnerships with sponsors. We’re here to tell you that there’s more to being an online influencer than having hundreds of fans and getting free products....
by Tricia Turpenoff | Mar 27, 2019 | Brand, Business, Communication, Journal, Networking, Overcoming Fear, Personal Branding, Tips
Networking can be scary. Whether you’re on your first networking event or your hundredth, meeting, mixing, and mingling can spark a certain anxiety. While we all know that building connections is one of the most important tasks in professional life, putting yourself...
by Tricia Turpenoff | Mar 17, 2019 | Brand, Business, Communication, Personal Branding, Photography
There are some clear actions you can take THIS WEEK in order to start increasing your company or brand’s profits. Linda Orr is a professor of marketing at the University of Akron, and she has some great advice on finding your target audience and truly appealing to and...
by Tricia Turpenoff | Feb 27, 2019 | Brand, Branded Images, Business, Communication, Design, Personal Branding, Social Media, Technology, Tips
Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple. Your...
by Tricia Turpenoff | Jan 23, 2019 | Brand, Branded Images, Business, Communication, Journal, Networking, Personal Branding, Social Media
Being the driving force behind advertising and marketing for your brand is one of the most empowering parts of being an entrepreneur. Nevertheless, having an outside source write about your business can be helpful. Not only do you get the opportunity to gain...
by Tricia Turpenoff | Aug 1, 2018 | Brand, Branded Images, Business, Communication, Personal Branding, Tips
It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them during a time of increasing product diversity, they’d have to find a way to stand out. Fast forward to today, and “branding” is one of the hottest...
