by Tricia Turpenoff | Apr 7, 2020 | Brand, Branded Images, Business, Communication, Networking, Overcoming Fear, Personal Branding, Social Media, Tips
We’ve all heard of influencers – online personalities that have massive followings, hundreds of posts, and partnerships with sponsors. We’re here to tell you that there’s more to being an online influencer than having hundreds of fans and getting free products....
by Tricia Turpenoff | Feb 4, 2020 | Brand, Branded Images, Business, Events, Networking, Personal Branding, Photography
Holding events for your clients is a foolproof way to engage them and get them excited about your brand. Not only do events give you a chance to highlight your products and services (if you so choose), but they also provide a great opportunity to demonstrate your...
by Tricia Turpenoff | May 22, 2019 | Brand, Branded Images, Business, Journal, Overcoming Fear, Personal Branding, Photography, Social Media
As a photographer, I try to recognize the beauty in all images. And even though it can sometimes be hard, that even includes images of myself! A couple of weeks ago, as I was scrolling through Facebook, I happened to glance at my profile picture. It was a picture I...
by Tricia Turpenoff | Mar 27, 2019 | Brand, Business, Communication, Journal, Networking, Overcoming Fear, Personal Branding, Tips
Networking can be scary. Whether you’re on your first networking event or your hundredth, meeting, mixing, and mingling can spark a certain anxiety. While we all know that building connections is one of the most important tasks in professional life, putting yourself...
by Tricia Turpenoff | Mar 17, 2019 | Brand, Business, Communication, Personal Branding, Photography
There are some clear actions you can take THIS WEEK in order to start increasing your company or brand’s profits. Linda Orr is a professor of marketing at the University of Akron, and she has some great advice on finding your target audience and truly appealing to and...
by Tricia Turpenoff | Feb 27, 2019 | Brand, Branded Images, Business, Communication, Design, Personal Branding, Social Media, Technology, Tips
Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple. Your...
