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What Today’s Customers Want in a Brand

It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them…

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What Differentiates All of Us?

What differentiates all of us? I’ve been chewing on this for quite a while. What makes each business owner, different? I’ve been guilty…

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When Should You Update Your Personal Brand?

Your brand is meant to build recognition and loyalty among your customers, clients, and colleagues. Managing your professional reputation – your…

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Choosing Your Branded Imagery

It’s plastered on billboards, it’s painted on buildings, it’s being shouted from the rooftops…pretty much everybody knows by this point that…

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