by Tricia Turpenoff | Feb 27, 2019 | Brand, Branded Images, Business, Communication, Design, Personal Branding, Social Media, Technology, Tips
Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple. Your...
by Tricia Turpenoff | Jan 23, 2019 | Brand, Branded Images, Business, Communication, Journal, Networking, Personal Branding, Social Media
Being the driving force behind advertising and marketing for your brand is one of the most empowering parts of being an entrepreneur. Nevertheless, having an outside source write about your business can be helpful. Not only do you get the opportunity to gain...
by Tricia Turpenoff | Oct 4, 2018 | Brand, Personal Branding, Photography, Tips
A brand is a robust, complex, ever changing set of beliefs and practices that defines you and your business. It can seem daunting to start thinking about and putting together something so complex that will have such a huge impact on your business. Most entrepreneurs...
by Tricia Turpenoff | Aug 9, 2018 | Brand, Business, Daily, Journal, Overcoming Fear, Personal Branding, Tips
Most entrepreneurs treasure the flexibility, freedom, and influence they have from running their own business. Deciding your own hours, building your own plan, and seeing your hard work come to fruition is beyond rewarding. However, crafting your own schedule and...
by Tricia Turpenoff | Aug 1, 2018 | Brand, Branded Images, Business, Communication, Personal Branding, Tips
It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them during a time of increasing product diversity, they’d have to find a way to stand out. Fast forward to today, and “branding” is one of the hottest...
