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Finding Your Brand’s Values

A brand is a robust, complex, ever changing set of beliefs and practices that defines you and your business. It can…

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Staying Passionate With Long-Term Goals

Most entrepreneurs treasure the flexibility, freedom, and influence they have from running their own business. Deciding your own hours, building your…

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What Today’s Customers Want in a Brand

It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them…

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