The Traveling Brand Photographer’s Blog
7 Signs It’s Time to Update Your Family Portraits
We update our lives all the time. Phones, software, resumes, homes, offices – there are a lot of things we enjoy keeping current. The same can be said for your family portraits! Family portraiture is unique in that it provides a tangible and visual history of your...
Your Audience Wants to Be Captivated By Your Images
Humans have always liked pictures. We’ve liked pictures since we drew them on the walls of caves by campfire light, since we’ve learned to place paint on canvas, and since we figured out how to capture light through a lens. Just as images themselves have changed over...
Finding Your Brand’s Values
A brand is a robust, complex, ever changing set of beliefs and practices that defines you and your business. It can seem daunting to start thinking about and putting together something so complex that will have such a huge impact on your business. Most entrepreneurs...
Essential Rules to Follow When Setting Goals
"Goal setting" is a skill that is taught to us from a young age. Saving up allowance money or aiming to get a certain grade in a class is intuitive enough for most of us. This is because humans are natural goal-setters. We feel good when we have something we are...
Staying Passionate With Long-Term Goals
Most entrepreneurs treasure the flexibility, freedom, and influence they have from running their own business. Deciding your own hours, building your own plan, and seeing your hard work come to fruition is beyond rewarding. However, crafting your own schedule and...
What Today’s Customers Want in a Brand
It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them during a time of increasing product diversity, they’d have to find a way to stand out. Fast forward to today, and “branding” is one of the hottest...
What Differentiates All of Us?
What differentiates all of us? I’ve been chewing on this for quite a while. What makes each business owner, different? I’ve been guilty of lumping people into groups. Someone says they’re in social media and we think social media is social media, right? Wrong! It’s...
Tools to Monitor Your Online Brand
Today’s brands exist just as much in the digital world as they do in the real one. Managing, tracking, and upkeeping your online presence through social media can seem like a never-ending game of usernames, passwords, login screens, and content creation. With so many...
5 Common Challenges Entrepreneurs Face
Owning and running your own business is one of the most rewarding, albeit the most challenging, experiences one can have. Entrepreneurs forge new paths, relying on themselves and their creativity, innovation, and experience rather than on what has worked in the past....
When Should You Update Your Personal Brand?
Your brand is meant to build recognition and loyalty among your customers, clients, and colleagues. Managing your professional reputation - your brand - is a task that requires continuity and consistency. That being said, refreshing or updating your brand can help...
Choosing Your Branded Imagery
It’s plastered on billboards, it’s painted on buildings, it’s being shouted from the rooftops...pretty much everybody knows by this point that your brand is more than just a logo. Your brand isn’t just the collection of values, principles, priorities, and passions...
Choosing Your Perfect Location
Living in Colorado, we’re lucky that we have so many beautiful options when it comes to choosing a location for your branding session. The Rockies, parks and open spaces, mountain towns, and the beautiful Denver skyline...we’re a bit spoiled. But, just...