The Traveling Brand Photographer’s Blog
Are You an Influencer?
We’ve all heard of influencers - online personalities that have massive followings, hundreds of posts, and partnerships with sponsors. We’re here to tell you that there’s more to being an online influencer than having hundreds of fans and getting free products. There...
Everything You Need to Know About Event Photography
Holding events for your clients is a foolproof way to engage them and get them excited about your brand. Not only do events give you a chance to highlight your products and services (if you so choose), but they also provide a great opportunity to demonstrate your...
How Do You ‘Brand’ a Headshot?
What is the difference between a headshot and a branded headshot? Simply put, a high-quality headshot builds recognition by putting a face to your name - it captures your visage. A branded headshot communicates who you are, what you stand for, and why you are your...
When Is It Time to Update Your Headshot?
It doesn’t matter how long ago it was - everybody remembers the time they got their first professional headshot taken. Whether you're an entrepreneur, career-person, or somewhere in between, seeing yourself captured in such a high-quality fashion an exciting part of...
Why a New Headshot May Be the Refresher You Need
As a photographer, I try to recognize the beauty in all images. And even though it can sometimes be hard, that even includes images of myself! A couple of weeks ago, as I was scrolling through Facebook, I happened to glance at my profile picture. It was a picture I...
Overcoming Fear to Elevate Your Brand
Fear is a primal feeling - shaky hands, pumping heart, racing thoughts. When you are in charge of your own brand or business, fear can creep up at any time, whether you're meeting with a potential client, articulating your value, or planning for your brand's future....
Networking Through Anxiety
Networking can be scary. Whether you’re on your first networking event or your hundredth, meeting, mixing, and mingling can spark a certain anxiety. While we all know that building connections is one of the most important tasks in professional life, putting yourself...
Want to bring in 23% more profits? Here’s what you can do this week.
There are some clear actions you can take THIS WEEK in order to start increasing your company or brand’s profits. Linda Orr is a professor of marketing at the University of Akron, and she has some great advice on finding your target audience and truly appealing to and...
Get Excited About Logo Design
Logos are deceptively simple. Nike’s “Swish,” McDonald’s “Double Arches,” and Target’s “Bullseye” all have straightforward designs which manage to stick in the minds of consumers. However, the work that goes into creating a successful logo is anything but simple. Your...
How Do I Get Stories About My Brand Published?
Being the driving force behind advertising and marketing for your brand is one of the most empowering parts of being an entrepreneur. Nevertheless, having an outside source write about your business can be helpful. Not only do you get the opportunity to gain...
Photography Takes You Back When You Need It the Most
When I hand a client a photograph, I know what I’m really handing them is a magical way to return to the times in life that define who they are and what is important to them.
Displaying Your Family Portraits
Some families arrive at their consultation already knowing every detail about how they want their photos to turn out. They know what sorts of individual and group shots they are looking for. They know what sizes they are going to want the images printed in and where...