Finding Your Brand’s Values
A brand is a robust, complex, ever changing set of beliefs and practices that defines you and your business. It can…
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Essential Rules to Follow When Setting Goals
“Goal setting” is a skill that is taught to us from a young age. Saving up allowance money or aiming to…
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Staying Passionate With Long-Term Goals
Most entrepreneurs treasure the flexibility, freedom, and influence they have from running their own business. Deciding your own hours, building your…
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What Today’s Customers Want in a Brand
It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them…
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What Differentiates All of Us?
What differentiates all of us? I’ve been chewing on this for quite a while. What makes each business owner, different? I’ve been guilty…
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Tools to Monitor Your Online Brand
Today’s brands exist just as much in the digital world as they do in the real one. Managing, tracking, and upkeeping…
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