What Today’s Customers Want in a Brand
It wasn’t until around the 1950s that companies started to realize that, if they wanted customers to stay loyal to them…
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What Differentiates All of Us?
What differentiates all of us? I’ve been chewing on this for quite a while. What makes each business owner, different? I’ve been guilty…
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Tools to Monitor Your Online Brand
Today’s brands exist just as much in the digital world as they do in the real one. Managing, tracking, and upkeeping…
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5 Common Challenges Entrepreneurs Face
Owning and running your own business is one of the most rewarding, albeit the most challenging, experiences one can have. Entrepreneurs…
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When Should You Update Your Personal Brand?
Your brand is meant to build recognition and loyalty among your customers, clients, and colleagues. Managing your professional reputation – your…
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Choosing Your Branded Imagery
It’s plastered on billboards, it’s painted on buildings, it’s being shouted from the rooftops…pretty much everybody knows by this point that…
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